Who has the problem? Think about who’s got a problem you can solve and what sort of solution would you like to be offering them.
People are always willing to pay to end a problem.
More so if it’s an expensive problem. The more expensive or annoying the more customers will be willing to pay for the solution.
The cost of a problem should always be more expensive than the cost of the solution. That way, it will always be a no brainier for the customer with the problem to choose your solution.
Solve a big problem that a small group of people have.
Are you in a job that you can see has some kind of problem? Is it costing your company a fortune? Or would it save the company a lot of money to eliminate it.
Create a solution. Solve a problem that someone is willing to pay for.
Position yourself and try to sell it to your employer. Set up your own consulting business to offer the solution. Some company’s will pay a consultant a fortune to help save them money.
As longs as the solution works and costs less then the cost of the problem, you will get a sale.
Solve small problems that a large amount of people have. (Possibly with technology)
Look around you. Observe the people you meet. The world is full of problems looking for solutions.
If you hear someone say. “That is annoying” – “I hate it when it does that!” – “I wish I could do xyz with this!”
You are hearing a problem.
Solutions to problems, a fundamental concept at the heart of any good business idea.