What is Monetisation?
Monetisation is the process of making money from the content and the networks you own.
As you can see from my list below there are loads of ways to make money marketing your products online.
For monetisation to work, it must be a by-product of your work not the reason to do the work. Monetise by giving value first. Then it’s a by-product of your success not the reason for your success.
An online business is a long term game, where most of the work is upfront.
Different types of monetisation.
Monetising your content by placing offers in front of your visitors. This is where you’re advertising other peoples products. Either you make money each time someone clicks. Or you earn income for a certain number of page views. Or you’re compensated for making recommendations in your content.
- Display Ads – Display ads on your website. You get income from either, views or clicks away from your site
- Affiliate – Sell other people’s products and earn a commission from every sale
- Sponsored content – Brands pay you to write about or add to your content a mention or a product placement
- Lead Generation – Generate leads for another business and get paid for the lead
Selling Physical Products
Selling actual physical hard goods. Or offering human delivered services to an end user.
- Drop Shipping – Selling other peoples physical products as though you did it yourself
- Fulfilment Service – Selling your own physical products. But you outsource the product fulfilment to a third party
- Direct Selling – You produce a product that you complete and deliver to your customers
Selling Digital Products
Selling digital products that you deliver over the internet. For example, music, e Books, Courses, Software, Games, among others.
Subscriptions have recurring charges. Where a product or service is billed on a recurring basis. For example, Newsletters, Memberships, Software and streaming and other digital services.
Now physical product subscriptions have become popular. Where the consumer is send a box every month for fixed monthly subscription.
Donations and Support
Where your audience pays you through donations. Some provide financial support on sites like Patreon. This model works well on Youtube and for podcasting.
Crowd Source Funding
This can be part of the strategy to prove and early product or project.
If you get the funding for the project, it can move forward, otherwise you can try again from another angle.
This gives you direct feedback very early on.
An online business is a long term project, not a get rich quick scheme.
If you have any questions please leave a message via the contact form. I will update the post and leave a clarification on the page.