The greatest quote in business and an important lesson in persistence is from the book: The Art of War by [Sun Tzu]
“You must to be like water”.
Sun Tzu
Water is indestructible, impenetrable and relentless. You can freeze it, it turns to ice, and it melts and becomes water again. You can burn it, it turns into steam, goes into a cloud and then it rains down again and becomes water again. If it comes up against an obstacle, it goes around it, you can’t kill water.
It’s the ultimate metaphor for persistence.