This post is about identifying basic branding concepts. And implementing brand characteristics of your new business.
The scope of this article. We presume that you have a current business or a business idea that you have researched.
Research is required – Read this if you don’t have research.
Who Has the Problem?
Think about who’s got a problem you can solve. And what sort of solution would you like to be offering them?
Then, go and have a look and see what other people are doing. Look for ways of improvement and potential to enter from a certain angle to get the best chance of success. More about this in a moment…
Solutions to the Problems?
If you’re thinking of a product, start thinking of the customer. Start with the hungry audience and work back from that. That is the fundamental point.
What we’re looking for is the starving crowd as Gary Halbert teaches. He said, “Give me one thing. All I want is a starving crowd.” Seeking out audiences that have a problem and are starving for the solution.
By a starving crowd, he means exactly that. If you were in the middle of a starving crowd, wouldn’t it be perfect if you had a food truck handy to service that demand?
Give me an audience eager (or starving) for your product/services. Identify the places, times, hangouts, demands, and needs of such an audience.
People with bad enough problems are a starving crowd. Where will you find these people?
The Idea’s Check-list – This could save loads of time and money
What is Your Reason?
List the reasons for this new business’s existence. How is what you offer required or essential?
How are you different from what’s currently available? Are you a commodity or do you offer extra value so you can command premium prices?
Understanding the Vertical and the Angle?
At this point, we refer to our research notes and the research spreadsheet. List the vertical angles you identified during your research phase.
Here are a couple of very basic examples. This can be more complicated with more specific angles.
Here are a couple of very basic examples. This can be more complicated with more specific angles.
Automobile (the vertical). Holden or Holden Commodore (the Angle). Holden in Western Sydney. Performance Cars made by Holden. We sell Only Second Hand Holden Vehicles or whatever your angle is.
Don’t have any Idea Yet: Read my post about how to find an idea!
Who is your Audience
With what we have discussed so far, you should have a good idea of who to target.
This step is to define your audience. This is where we narrow it down to a specific person, your ideal customer.
What do they look like? Are they young or old? Are they Male or Female? Do they like this and don’t like that?
Write a definition of your ideal customer. Your customer profile.
Example: (Holden Berina) Our ideal customer is Sally. She is a 24 year old student, who likes cooking and being with her friends. She is tech savy and enjoys social media and …
Narrow it down to a specific person. Our ideal person, the perfect one, and the one we want to sell our product to.
Put yourself in your customer’s shoes. Frame your perspective, taking into consideration what they like and don’t like.
Think like your ideal customer.
Setting Goals
I was going to add a section about creating goals but think I will leave it as its own chapter. Up next setting good goals.
Goal Setting – Learn the best tricks in the art of setting good goals
If you have any questions about your creating you brand profile, just ask in the comments.