Business

Building A Brand Around A Concept – The Basic Branding

This post is about identifying basic branding concepts. And implementing brand characteristics of your new business.

The scope of this article. We presume that you have a current business or a business idea that you have researched.

“Research is what I’m doing when I don’t know what I’m doing.” –
Wernher von Braun

Research is the single most important step when deciding on a business model to pursue and when building that business from the ground up.

Do not skip or skimp on this step.

If you want to be in business you need to get comfortable with making sales and selling stuff. It’s the cornerstone of any business.

A business needs to sell something to make money, there is no other way.

If you’re like me you’ve got a new idea every 5 minutes. But the truth is, not all ideas are worth pursuing.

There will be some good ones and heaps of really really, bad ones.

So… how do you know what’s good or bad?