This is all you need to know.
No matter what anybody says about Facebook, you have to have an account and you must have a fan Page for your Biz. Period.
OK, so that is not exactly true. You don’t “need” a Facebook page for your business. I mean, it’s not illegal to not have one. Yet it is a helpful way for people to find out about you online.
Besides your website, it’s the only place where all your content should post together. A virtual business timeline.
It works well for all media types. Video, Posts, Blogs, Stories, Photos, Sharing, Gaming, Live streaming, TV and Apps. And all customer types.
It also has one of the best Ad targeting systems on the internet. Its potential reach is huge.
No matter what anybody says; Facebook Is Still Where It’s At. There (yet) isn’t anyone who comes close.
Facebook’s growth is already slowing down – as they’ve reached so many people already. Then, add to that more and more people (like you and me) are looking to market on this channel.
As an admin on many pages, we use to target people on Facebook. I can tell you, it’s not what it use to be.
There isn’t enough space in a user’s News feed for Facebook to show everyone who wants to advertise.
Even still we are getting a more than positive return from this platform.
- Users click on links with “attention-grabbing” headlines
- They still sign-up to email lists
- Take surveys/tests and enter competitions
- Share your website with friends and family
- Finally, they buy products from your website
While customers are harder to reach these days. There is definitely an audience who will convert if targeted at the right angle.
This power makes Facebook a marketing machine. It combines Sales, Marketing and Branding in one platform.
It also has the largest user base of any of the social platforms. It’s not impossible, but I can’t see it going away any time soon.
Basic Rules for Posting on Facebook
- Post as often as you can. There is no limit.
- Don’t copy content from your other social channels and post it on Facebook.
- Facebook can tell if the content is not original and it penalises your reach.
- Mix your post types up. Post something that Educates. Then post something to Entertain the visitor. Then something to Empower and motivate. Then post something that Sells your product or services.
Should I Boost all My Posts?
Only ever Boost posts that get a lot of traction as a normal “free” post.
If a post gets lots of clicks when you’re sharing it generally, only then give it a push.
For example, if a post gets at least 5% of the people it reached click on the link. Something closer to 10% is much better. Then boost it.
What About the Facebook Pixel?
If you’re getting traffic from Facebook, install the Facebook cookie.
I know this is one of the reasons why people dislike Facebook. But you should track the people who visit your site that come from Facebook. The data is invaluable.
The Facebook Pixel allows you to do re-targeting.
This means we can show an ad to people who have performed a specific action on your website. Like returning to your website to complete a transaction. Or to show a user something like what they just viewed on your site.
It’s the only way to get good traffic to your site with a small budget. This is because the people that have already been to your site are more likely to click on your ads.
Facebook For Video
Video is the future for Facebook. Video is easier to consume on Facebook as the video auto-plays when scrolled over.
It has the potential to get noticed faster than if you posted it on YouTube. (PS: I’m not saying don’t post on YouTube)
What makes a good Facebook Video?
- The video must be original
- Post great copy with your Video
- Are the first 3 seconds captivating
- Do you think a Facebook user would love to share it with a family member or friend?
- Does it compel an action right there and then
Facebook for Business
Like Twitter, Facebook is where you can get in front of key people.
Search for shoulder niches to find people to collaborate with. Distribute and share each other’s content.
Get Other Facebook admins to Share Your Content
Reach out to other Facebook pages that might suit your audience. You’ll surprise yourself. Me, they were very receptive, especially when I ask them how much to share my content.
They seemed to jump at the opportunity to make money from their page, particularly when you’re asking them to share something “cool”.
How much did we negotiate? While I can’t say it here online, it was well worth the cost to us. It is hard to put a price on branding, yet the process allowed us quickly access to our target audience.
Creating Viral Content for Shares
I always watch all the top guys in any industry I work in, to see what I could learn from them. Particularly what they have done with content marketing.
I noticed that a lot of the content posted was always up with the times and something people wanted to talk about.
The idea is to share great, interesting content, related to your thing. The stuff you want to talk about.
The other thing I noticed was the use of viral headlines and clickbait to target a specific audience.
My clients always seem to want to post the usual stuff. But, I believe we need to think around the edge of the box and start taking these kinds of angles with our content. You will reach a lot more people.
Sure, not everyone will take interest in your core offer if it does ‘go viral’, but a lot of people will.
Don’t Copy Other Peoples’s Headlines, Write Your Own
While we have shared the same Youtube video that my competition’s audience appears to love. They never did great.
You will find it will do better if you find your own content and put your own unique slant on the subject.
Don’t be worried that this style of content is difficult to come up with.
If you spend enough of your time thinking about your website and the thing you’re interested in. Not worrying about what viral content to write – you’ll find these ideas coming to you when you least expect it.
Don’t Just Fit Inside the Box – Look Around the Edges
Don’t become a site that tries to reach everyone. Do stuff that sets you apart from other sites. But, don’t go into such a nook that there’s no audience potential left.
If you are super small and super focused you can succeed. And if you’re super huge and gigantic and growing quickly, you can succeed. But in the middle, is death.
One of the great things about focusing small is that you reach a small focused audience. Once you can target with laser-focused products.
Facebook Live Streaming
Real-time video casting. Hmmm… interesting. Any thoughts on how we can make this work? Let me know in an email, I would love to know what you think.